Not sure if you have seen these latest Mentholatum lip balms at Watsons recently but this is my first time seeing them.Special thanks to The Sample Store ( formerly known as fr3b) for sending me these products for trial .. Don't they look cute? ( I mean the packaging, especially the fruit range lip balms)
Mentholatum launched the Mojitate Kajitsu and Deep Moist lipbalm series in Japan in 2003 and 2008 respectively. These lipbalms are so popular that Rohto-Mentholatum lipcare ranked #1 in sales in the Lipcare segment in Japan from 2006-2009, making them #1 Best-selling lipbalm brand in Japan!
So what are so special about these 2 lipbalm series?
Presenting the Mogitate Kajitsu series..
"Mojitate" means "Fresh" and "Kajitsu" means "Fruits" .. put them together it read -> Fresh Fruits
Main Special Ingredients:
- Fresh Fruit Juice which contains essential minerals and vitamins that are beneficial to the lips and body
- Honey which heals and renews the lips.
Other Moisturizing boosters:
- Squalane helps to reduce the wrinkles caused by aging and sun damage.
- Grape seed oil helps to repair skin.
- Vitamin A & E are antioxidants that retard lip aging, giving lips a healthy shine.
Full ingredients list (for Mentholatum Mogitate Orange and Mango):
Available in 5 different fruit mixes:
Lemon & Lime, White Peach, Strawberry, Grape & Berry, Orange & Mango.
Price: $5.90 each (exclusively at all Watsons stores)
Presenting the Deep Moist series...
Premium key moisturizing ingredients:
- Hyaluronic Acid, a premium ingredients that forms a smooth, moisture locking shield for a softer, smoother lips.
- Shea Butter heals the skins, giving a soft, pleasant texture to the lip balm
- Jojoba Oil gives pro-longed, whole day hydration to the lips.
Full Ingredients list for Deep Moist Natural:
Full Ingredients list for Deep Moist Menthol:
Available in 2 variants:
- Deep Moist Natural (fragrance free)
- Deep Moist Menthol (leaves a cool, menthol feeling on the lips)
Price: $7.90 each (exclusively at all Watsons stores)
Trying on Mogitate Kajitsu Orange & Mango and Deep Moist Natural Lip Balms..
I have to admit I am attracted to Mogitate Kajitsu's vibrant and colorful packaging. Incorporating the most interesting yet most common ingredients like the fresh fruit juice and honey in a lipbalm is the first time I have come across. I find that it applies smoothly on my lips before giving the greasy or waxy after feel. My lips feel moisturised. For the Orange & Mango Flavour I am using, it smellls more of orange when I applied onto my lips.. did not really smell the mango and honey though.. it leaves a slightly minty after feel which will be gone in a while. One plus thing about the Mogitate Kajitsu range is the lipbalms contain UV protection.. now our lips also can be protected against harmful UV rays.
On the other hand, the Deep Moist lip balms come in an innovative oval-shaped tube design that fits the corner of the mouth well and makes it easy to apply with a single swipe. This is my first time seeing Hyaluronic Acid being used in lip balms as it is the key ingredient used in a few of the latest skincare brands, to make skin more moisturised..but I did not expect it to be found in lipcare products as well. Deep Moist Lip Balm is fragrance free and also did not leave any greasy or waxy after feel. Lips feel more hydrated after application.
Overall, I find Mentholatum latest lip balms rather innovative in terms of packaging as well as the key ingredients that go into the making the lip balms... They are also reasonably priced and give pretty good results.
One Good News - Share your experience story to stand to win attractive prizes
"Try the Mentholatum Mojitate Kiajitsu &/Or Deep Moist lipbalms today too; share your experience story to stand to win attractive prizes! Available at any Watsons outlets near you!”
Just purchase the lipbalm, try it and post your experience onto our facebook wall (http://www.facebook.com/thesamplestore.sg). 3 winners will be selected.
Contest period: 16 August 2010 - 17 October 2010
Good Luck to All if you are participating! ('',)