Wednesday, July 20, 2011

Lancome Makeup Launch Bloggers' Event

Last week, I was invited to Lancome Makeup Launch Bloggers' Event @  L'oreal Office where we got to try out the latest Lancome mascara - Hypnôse Precious Cells and also the new members of the Ombre Absolue Impact 3D eyeshadow palettes range.

Product Introduction

First of all, let me introduce you to this pretty and friendly lady who invited me to the event... She is none other than Ms Celine (Lancome's Assistant Product Manager). I can feel her excitement as she shared with us on the latest product - Hypnôse Precious Cells Mascara.

It is a mascara that is capable of protecting the lashes, and at the same time, offer an astounding hypnotic make-up effect for women all over the world.

Bolstered by its knowledge of stem cells, Lancome created the first formula capable of optimising stem cell activity by acting on their environment in the skincare line: Absolue Precious Cells. In 2010, the technology is transported first-time to makeup in Virtuôse Precious Cells as an advanced lash care product. Seeing a market for regenerated lashes with volume, Lancome presents Hypnôse Precious Cells in 2011.

Key ingredients include:

  1. Lash Densifier Complex consists mainly of a precious plant cell extract, Malus domestica - already present in the cream formula of Absolue Precious Cells – which is capable of restoring the environment of stem cells in the lashes within the follicle.

Touted as the "Fountain of Youth", Malus domestica is present in Hypôse Precious Cells and is capable of restoring the environment of stem cells in the lashes within the follicle. Not only selected for its high resistance, it also contains a complex association of cellular structural components such as peptides, lipids and sugars that can be assimilated by cells.

Within 28 days, lashes are visibly regenerated. Lashes’ life cycle is extended and they appear stronger and densified. Younger lashes can now grow stronger and fuller and mature lashes remain visibly longer and thicker.

  1. Madecassoside is a fortifying ingredient that is used to strengthen and thicken the hair, commonly used in hair-loss products. Its anti-inflammatory properties help to absorb micro-irritation so as to extend the life of lash follicles.
  2. Arginine, a type of amino acid known of its nourishing properties, can help to stimulate micro-circulation of nutrients within the follicle so as to re-densify lash fibres.
  3. Hyaluronic Acid also present to give an instant plumping effect for a lash by lash, voluptuous curve.
Comparison between Virtuôse Precious Cells and Hypnôse Precious Cells Mascaras:


If your lashes are short, sparse, thin, separated or weak that fall often, you can try Hypnôse Precious Cells Mascara for instant volume and length.

If your lashes are short, down-ward sloping or weak that fall often, you can try Virtuôse Precious Cells Mascara for divine lasting curves & length.

Next up, Celine also presented to us the 2 new members to Ombre Absolue Impact 3D eyeshadow palettes range...

Can you still remember the 4 beautiful Ombre Absolue Impact 3D eyeshadow palettes that I had shared a couple of months back?

and here are the 2 newly launched shades:


(A30 Papilon Violette and B10 Voute Du Ciel)

The swatches:


The soft, creamy powders of Ombre Absolue Impact 3D, the latest generation of wet process formula spread evenly and adhere flawlessly to the skin. They contain fine particle pigments produced in special milling system achieves clear and intense payoff in one coat. At the same time the base formula can hold higher amount of pigment without loosing the soft & creamy texture.

(1) High-lighting shade
(2) Middle shade
(3) Dark shade
(4) Top coat
(5) Liner shade

Application has never been easier if you use the S-way application starting from shade (1) to (5), forming an S-shape. In this way, you will never forget which shade comes next.
There was also a makeup demonstration in which Lancome's senior makeup artist/consultant (Sharon) showed us how we can create a multi-dimensional captivating gaze to reveal wide, expressive eyes using the latest Hypnôse Precious Cells Mascara and Ombre Absolue Impact 3D eyeshadow palette in A30 Papilon Violette.

Makeup Demonstration

Taken this shot after Sharon finished the eye makeup for the model's left eye...


The after result..

This simple and fast eye makeup on the lovely model's eyes instantly brightened up her eyes! Can you see that her lashes were volumized and looked really long?

Besides playing with the makeup, we also got to bring home these lovely treats from Lancome, including the latest  Hypnôse Precious Cells Mascara for us to try. (Thanks Lancome!)

So are you curious how the latest star product -  Hypnôse Precious Cells Mascara works on my short, sparse, thin and weak lashes? Let me show you the before and after pictures ..
Product pictures...

This spiral brush helps to coat each lash evenly with the protective conditioning formula mascara.

Before pictures...

Notice how short, sparse and thin my lashes are, especially in the left picture!

After applying 3-4 coats of Lancome Hypnôse Precious Cells Mascara on my bare lashes..

Can you see any difference?

After application, my pathetic lashes instantly looked longer and volumized. After applying the second coat of mascara, I was surprised that my lashes did not look clumpy(like some spiders' legs), so I went on to add more coats .. and the effect was getting better and more obvious with each coat applied.. so here is the result after 3-4 coats... 
Although it is not a water-proof mascara, it is smudge-resistant. I love how easy I am able to remove my mascara completely with my eye makeup remover at the end of the day. Thanks to Lash Densifier Complex, my lashes now feel stronger and look thicker .. No more lashes falling out during wear or when I remove my eye makeup in the past few days after I started using this mascara.
When it comes to mascara, one will never go wrong with Lancome.. You will definitely be able to find a mascara in Lancome's Mascara Big Family that will address any of your lashes concern(s)!

I love Lancome mascaras.. and here are the Lancome mascaras that I have... 

My first Lancome Mascara was Virtuose. It has already dried up though but I did not throw it away, as I can still recycle the mascara wand into a mascara/brow brush.

Wait a minute..Here are some good news to share with you all...

  • Receive a Lancome Bi-facil makeup remover 30ml* with purchase of the NEW Lancome Hypnose Precious Cells mascara @ our any Lancome beauty counter by 31 Jul!

  • Join Lancome's Facebook Contest -  'Confessions of Mascara Addicts" and win $300 worth of Lancome products! Click on the tab "Hypnose Precious Cells" on Lancome's Facebook to find out more!

For more information and promotions, visit Lancome website or join Lancome SG Facebook Fanpage.

Prices for Lancome Hypnôse Precious Cells Mascara and Ombre Absolue Impact 3D eyeshadow palette are $50 and $90 respectively.

A Big Thank You to Celine for inviting me to this Lancome Makeup Launch Bloggers' Event! ('',)

1 comment:

Jacqueline said...

Hi Sharon, nice to have met you at the Lancome events ;) hope to meet you again.